U.S. VARIETY'S PURPOSE

The purpose of Variety the Children’s Charity of the United States (USV) is to be the national cooperative for all Variety Chapters in the United States through a regional network of tents and representatives. USV shall establish standards of association, administration, communication and operation. It shall help coordinate resources, develop programs and cooperative fund raising strategies and set communication standards in the interest of helping Chapters establish effective business operations, fund raising opportunities, and community relations.  Furthermore, USV shall elect Officers to administer the USV and its national programs, and to supervise and direct the U.S. Chapters as herein set forth in the Bylaws.

U. S. VARIETY'S MISSION

To support and encourage U.S. Chapters to provide funding and services for programs that strive to improve the quality of life for children who are underprivileged, physical and mentally challenged, ill, abused, neglected and abandoned.

U.S. VARIETY'S SERVICE ACCOMPLISHMENTS FOR 2008

• U.S. Variety provided support to the individual Variety chapters located and operating in cities throughout the United States.
• U.S. Variety continued to expand its national mobility initiative, Variety Kids on the Go!, which was started three years ago to provide funding for durable medical equipment for children with disabilities.
• U.S. Variety furthered its partnership with Freedom Concepts that has secured a discount on its merchandise for all local chapters.
• U.S. Variety continued a successful partnership with Fred Astaire Dance Studios, which donated proceeds from its Mix and Match competitions to Variety in support of Variety Kids on the Go!
• U.S. Variety strengthened the brand of Variety nationally through rebranding its Web site, newsletter, weekly update and all printed materials to tie in with Variety International.
• U.S. Variety created four radio Public Service Announcements (PSAs) and one print PSA for use by local chapters throughout the country. These PSAs focused on Variety Kids on the Go! to further unify the branding of Variety across the nation.
• U.S. Variety garnered attention in publications such as the Prescott Courier, Kids on Wheels, Active Living, ShowTime and MovieFacts.
• U.S. Variety maintained the development of financial standards and auditing standards, achieving 100% compliance amongst all chapters for all financial reporting.
• U.S. Variety developed a free Web seminar series to increase communication, educate and inform local staff and board members about the effects of recent legal changes; new auditing standards; Fiscal Excellence Award metrics; marketing; radiothons; Young Variety; strategic planning session findings; people-first language and Variety programs.
• U.S. Variety began social networking by establishing pages on Facebook and MySpace and encouraging the local chapters to set up pages as well.
• U.S. Variety began pursuing a number of celebrities to endorse Variety Kids on the Go! U.S. Variety began pursuing a number of different corporations to develop more online revenue as well as more national partnerships and sponsorships.

U.S. VARIETY 2008 ANNUAL REPORT (PDF File - 822KB)

U.S. VARIETY 2007 TAX RETURN (Zip File - 24MB - Note: large file, long download time)