Every year Variety – the Children’s Charity vastly improves the lives of children living with disabilities, disadvantage or illness locally and nationally.
You, our donors, partners, supporters, volunteers and sponsors make this long-term positive social impact happen. Without your generous support, many children would not have the opportunity to reach their full potential.
It doesn’t take much to make a big difference in a child’s life. Every donation, large or small, helps. Don’t ever think, “My support won’t make much difference.” It does.
People from all walks of life can serve children through Variety by becoming a regular donor, attending an event, organizing a fundraising event, taking part in a personal challenge like a marathon or trek, leaving a bequest in their will or volunteering.
Regular weekly, monthly, bi-annual or yearly donations not only make an enormous difference to Variety’s ability to plan and fund larger projects such as Sunshine Coaches, all-abilities playgrounds or expensive specialist hospital equipment but also to meeting the growing demand from individual children and their families for assistance. The donation amount is not important - every dollar is valuable and helps make a difference to a child.
At a local level, there is often need for dedicated volunteers to help at fundraising events and children’s outings and parties. To find out more about volunteering, please contact the Variety office closest to you.
Variety offers a wide range of opportunities for businesses to assist children, ranging from corporate volunteering at a local level, workplace giving programs to multi-faceted sponsor and partner programs.
According to the Harvard Kennedy School’s Corporate Social Responsibility initiative, there has been a sharp escalation in the social roles corporations are expected to play. This expectation should not be seen as a burden but as an opportunity. Approached in the right way, good social responsibility can be a source of engagement with employees and customers, innovation and competitive advantage. Here are some ways your company can be involved.
Workplace giving is a simple yet powerful way for employees to assist children through the delivery of essential equipment and services to individual kids and children’s organizations. Once established, workplace giving provides the company, employees and Variety a low-cost, low-maintenance way to support children.
Sponsorship comes in many forms, from sponsoring fundraising materials, staff and supporter training, business supplies, advertising and marketing to sponsoring one of Variety’s high profile events or iconic corporate functions. Sponsorship delivers a positive image to your company, helps you reach a new audience, increases brand awareness, motivates staff and customers and grows your brand equity.
Cause-related marketing brings together the marketing objectives of a company and the objectives of Variety to form a mutually beneficial partnership. Cause-related marketing partnerships provide a unique selling point, engage staff and customers and brand equity while delivering a very real difference to children in your community. For Variety, cause-related marketing provides awareness of what Variety does, why Variety does it and the very real positive impact Variety’s work has on children, as well as raising vital funds to be able to help more children.
Gifts and services in-kind are a vital element in enabling Variety to meet its vision and mission. Gifts of auction and raffle prizes for events, business skills such as legal or accountancy advice or technology and office items are all necessary to successfully deliver Variety’s vision and mission.
With early pins becoming sought-after collector’s items, the iconic Variety Gold Heart Pin is one of Variety’s most recognized and successful fundraising initiatives.
Available through retail outlets, movie theatres and online by Variety, funds raised through Variety Gold Heart Pins has made an incredible difference to children by funding many millions of dollars in specialized equipment and services.
Past pins have included Star Wars characters, Yogi Bear, Mickey Mouse, E.T., Shrek and Spider-Man.
Paramount has collaborated with Variety – the Children’s Charity to create limited-edition pins featuring “Sherlock Gnomes,” which premieres March 2018. Proceeds from the pins, which are available at movie theatres across the country during Variety’s 28th annual Gold Heart Campaign, will benefit Variety programs that provide life-saving, life-changing, and life-enriching equipment and services to children who have a disability or are disadvantaged.
The collector’s item will be available for a minimum donation of $3.00 in movie theatres and select retail outlets nationwide from December 2017 – April 2018. A full list of participating locations can be found below.
Since 1991, the Gold Heart Pin Campaign has been Variety’s signature fundraising endeavor. Variety works with one major motion picture studio every year, including Lionsgate, Twentieth Century Fox, Walt Disney Studios Motion Pictures, Sony, Paramount, Warner Bros. and Universal Pictures to design a pin based on a film or character, including universally recognized characters Mickey Mouse, Kermit the Frog, E.T., Spider-Man, Shrek, Yogi Bear, Yoda, Darth Vader, R2-D2, C-3PO, and the Minions. Through this partnership, the Gold Heart Campaign has raised millions of dollars to help children in need.
27 Drive In Theatre
Athens Movie Palace
Big Sky Drive-In
Buffalo Grove Theater
Goodrich Quality Theatres
The Grand Theatre
High Sierra Theatres
Historic State Theatre
Hollywood Blvd. Cinema
Krikorian Premiere Theatres
Luxury 5 Cinemas
Regal Cinemas (Paper Hearts in Southern California only)
Showplace 3 Cinema
SR Entertainment Group
Star Cinema – Illinois
Studio Movie Grill
TCL Chinese Theatre
Don’t see your local theatre on this list? Find the Variety chapter nearest you on our Locations Page and contact them to find out how to get your 2018 Sherlock Gnomes Gold Heart Pins and past Variety Gold Heart Pins!
Is your company interested in joining 900 locations nationwide in participating in the Variety Gold Heart Campaign? Please e-mail firstname.lastname@example.org for more information.
The Gold Heart Pin campaign is one of Variety’s most recognized and successful global fundraising initiatives. The campaign was created in 1991 in Great Britain by Variety International Board Member, Marsha Rae Ratcliff, who thought to create gold pins in the shape of hearts to raise funds to assist children in need. For the past seven years, Variety has launched a partnership with the motion picture industry to design and market the Gold Heart pins around Hollywood movie properties. Each year, Variety partners with a major motion picture studio to design a new Gold Heart pin around a movie or a movie character from that studio. Gold Heart pins with tie-ins to universally recognized characters Yogi Bear, Mickey Mouse, E.T., Shrek and Spider-Man have helped raise awareness to Variety’s work and have generated millions of dollars for children in need. More than 2,000 theaters around the United States sell the pins and display promotional posters, counter cards, in-theater slides, film trailers and other materials. This partnership between Variety and the motion picture industry has raised US$95 million dollars worldwide. Sold through retail outlets, movie theaters and the global network of Variety Tents, the Gold Heart pins are collected and worn by millions of people around the word as symbols of their support for Variety and the children who are helped by Variety funded programs and facilities.
More Hands More Heart
Kermit the Frog
Mike and Sulley
Yoda and Darth Vader
The Hunger Games: Mockingjay
Papa Smurf & Smurfette
Attending or volunteering at one of Variety’s iconic fundraising events is an enjoyable way to be involved and create a brighter future for children in your area. Variety offices across the globe host renowned and great fun events to cater to people’s different interests. These include themed dinners and lunches, golf and other sporting days, radiothons and telethons, various fun runs, concerts and shows and many more.
Many Variety offices arrange personal challenge events, such as treks, abseiling or marathon runs and welcome people organizing their own fundraising events on behalf of Variety. Your local Variety office can help you with collateral for your fundraising event.
Leaving a bequest or legacy to Variety is one of the more personal ways you can support children. For some, it is an opportunity to make a gift you may not otherwise have been able to make. A bequest or legacy is an instruction within your will that reserves a part or all of your estate for a particular beneficiary. You can leave stocks and bonds, property, possessions and money.
To make a bequest or legacy to Variety, first make or update your will. A will ensures after passing, a person’s wishes are protected, and efficiently implemented. You can review and update your will at any time. If you are unsure how to leave a bequest or legacy in your will, please speak to your solicitor or will provider, who will be able to help. To include Variety’s details, please contact Variety of the United States.
or your local Variety Office.
Young Variety is the future of children helped by Variety – the Children’s Charity.
Since 1928, successive generations of passionate, philanthropic people have written a vibrant, enviable and successful history of vastly improving the lives of children who live with illness, disadvantage and special needs at a local and national level through their involvement and support of Variety.
You can be a Variety hero too! Getting involved with your community through Variety is rewarding and truly inspiring. Check out the Variety nearest you to see how you can help!