LOS ANGELES, CA – One good deed can change the world. Lionsgate has collaborated with Variety – the Children’s Charity to create limited edition pins featuring the fourth film in the studio’s blockbuster franchise, “The Hunger Games: Mockingjay – Part 2,” which premieres November 20. Proceeds from the pins, which are for Variety’s 26th annual Gold Heart Campaign, will benefit Variety programs that provide life-saving, life-changing, and life-enriching equipment and services to children who have a disability or are disadvantaged.
The collector’s item will be available for a minimum donation of $3.00 in movie theatres and select retail outlets nationwide from November 2015 – March 2016. A full list of participating locations can be found on www.usvariety.org.
“To raise a child with a serious illness or disability costs a family four to five times the cost of a child not living with one or more of these conditions,” said Erica Lopez, executive director of Variety – the Children’s Charity of the United States. “Each person who supports Variety can forever change the life of a child and their family by helping to lessen their financial burden and provide every child with equality and a limitless future.”
Since 1991, the Gold Heart Pin Campaign has been Variety’s signature fundraising endeavor. Variety works with one major motion picture studio every year, including Lionsgate, Twentieth Century Fox, Walt Disney Studios Motion Pictures, Sony, Paramount, Warner Bros. and Universal Pictures to design a pin based on a film or character, including universally recognized characters Mickey Mouse, Kermit the Frog, E.T., Spider-Man, Shrek, Yogi Bear, Yoda, Darth Vader, R2-D2, C-3PO, and the Minions. Through this partnership, the Gold Heart Campaign has raised millions of dollars to help children in need.
With an 86-year legacy of caring for children across the globe when family income, insurance, and the government cannot, Variety -the Children’s Charity has grown to 41 chapters in 11 countries and raised more than $1 billion to assist the treatment and care of children who are disabled and disadvantaged. Through direct grants and programs, Variety provides the gifts of independence, self-esteem, mobility and communication; survival, recovery, well-being and health; and education, confidence and achievement for children who are disabled and disadvantaged.
Motion Picture Artwork ™ & © 2015 Lions Gate Entertainment Inc. All Rights Reserved.
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