Variety Gold Heart Pin Campaign

With early pins becoming sought-after collector’s items, the iconic Variety Gold Heart Pin is one of Variety’s most recognized and successful fundraising initiatives.

Available through retail outlets, movie theatres and online by Variety, funds raised through Variety Gold Heart Pins has made an incredible difference to children by funding many millions of dollars in specialized equipment and services.

Scroll down to see some of the iconic characters and films involved in this program to help children thrive.

2023 Gold Heart Campaign

2023 Teenage Mutant Ninja Turtles: Mutant Mayhem

© 2023 Par. Pics.

VVariety – the Children’s Charity has partnered with Paramount Pictures to create four limited-edition gold heart pins featuring artwork from the highly anticipated film TEENAGE MUTANT NINJA TURTLES: MUTANT MAYHEM, now playing in theatres nationwide. The limited-edition collector’s pins are exclusively available through participating exhibition partners and available now for a minimum donation of $3.00 in movie theatres throughout the U.S. and in Israel & Great Britain while supplies last. A full list of participating theatre locations in the U.S. can be found below.

The pins benefit Variety programs that provide life-changing equipment, services and experiences to children who live with special needs or who endure daily life challenges.

Variety – the Children’s Charity was started 96 years ago to help children with special needs and disadvantages. To date over 50,000,000 children have been assisted around the globe through Variety’s local tents (chapters). Many families cannot afford the critical treatments, equipment and physical therapy sessions required for their children to enjoy an improved and inclusive quality of life. Everyone who purchases a TEENAGE MUTANT NINJA TURTLES: MUTANT MAYHEM gold heart pin will directly support the children and their families served by Variety – the Children’s Charity.

About Variety - the Children’s Charity
Variety – the Children’s Charity has a 96-year legacy of caring for children across the globe when family income, insurance, and government assistance cannot. Since its founding in 1928, Variety has grown to 39 chapters throughout the world and raised more than $1 billion to assist the treatment and care of children who have a disability or are disadvantaged. Through direct grants and programs, Variety provides the gifts of independence, self-esteem, mobility and communication; survival, recovery, well-being and health; and education, confidence and achievement for children.

About Teenage Mutant Ninja Turtles: Mutant Mayhem
After years of being sheltered from the human world, the Turtle brothers set out to win the hearts of New Yorkers and be accepted as normal teenagers through heroic acts. Their new friend April O’Neil helps them take on a mysterious crime syndicate, but they soon get in over their heads when an army of mutants is unleashed upon them.

About Paramount Pictures
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Paramount Global (NASDAQ: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Paramount Pictures has some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

1991 – 2023 Gold Heart Pins

The Gold Heart Pin campaign is one of Variety’s most recognized and successful global fundraising initiatives. The campaign was created in 1991 in Great Britain by Variety International Board Member, Marsha Rae Ratcliff, who thought to create gold pins in the shape of hearts to raise funds to assist children in need. For the past seven years, Variety has launched a partnership with the motion picture industry to design and market the Gold Heart pins around Hollywood movie properties. Each year, Variety partners with a major motion picture studio to design a new Gold Heart pin around a movie or a movie character from that studio. Gold Heart pins with tie-ins to universally recognized characters Yogi Bear, Mickey Mouse, E.T., Shrek and Spider-Man have helped raise awareness to Variety’s work and have generated millions of dollars for children in need. More than 1,100 theaters around the United States sell the pins and display promotional posters, counter cards, in-theater slides, film trailers and other materials. This partnership between Variety and the motion picture industry has raised US$25 million dollars worldwide. Sold through retail outlets, movie theaters and the global network of Variety Tents, the Gold Heart pins are collected and worn by millions of people around the word as symbols of their support for Variety and the children who are helped by Variety funded programs and facilities.


Mickey Mouse


Shrek DreamWorks


E.T. DreamWorks


Spiderman Sony


Zathura Sony




More Hands More Heart




Kermit the Frog


Yogi Bear




Mike and Sulley


Yoda and Darth Vader


The Minions


The Hunger Games: Mockingjay


Papa Smurf & Smurfette


Sherlock Gnomes


Mary Poppins Returns


Trolls World Tour


Boss Baby 2


Minions: The Rise of Gru


Avatar: The Way of Water


Teenage Mutant Ninja Turtles: Mutant Mayhem

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